profile

Savvy public relations professional with a flair for words and proven talent for scoring placement in coveted print and new-media publications seeks challenging Public Relations position abroad.

professional experience

MACROMEDIA: PR Manager, Dreamweaver (2000-Present)
Media analyst for products, accessibility and Section 508, online advertising, e-business, speaking and vendor contract negotiations. Developed corporate collateral and product messaging and market positioning for new product launches and continued product visibility. Managed PR programs for company's top-grossing products: Dreamweaver and Flash. Product experience: Dreamweaver, Dreamweaver UltraDev, Flash, Generator, Cold Fusion UltraDev Studio, Homesite, Aria and LikeMinds. Noteworthy accomplishments include:

• Saving the public relations department $500 dollars monthly through negotiation of annual contracts for Media Map and Dow Jones Interactive.
• Being named the most successful media liaison in the company based on my success with pro-active story placements in top-tier business, trade and vertical publications.
• Managing the most successful media tour in the company's history, garnering 30 first-day press hits in top trade and business publications.
• Scoring hits its in top publications, including the New York Times ("Building Web Pages Without the Drudgery of HTML") and Business Week ("DreamWeaver: Beyond Basic Web Pages")

BLANC & OTUS PR: Account Executive (1997-2000)
Specialized in business-to-business applications, focusing on knowledge management, customer-relationship management, and enterprise application integrations and procurement. Clients included Clarify, Ariba, HAHT Software, Intraspect, RocketCash, Acuity (formerly iChat), Vitria Technology, Evolve and RightPoint. Highlights included:

• Garnering top results by creating timely and creative messages, positioning clients within their industries, and tying unknown technologies to tangible trends in the press/analyst communities.
• Being appointed to the agency's top two flagship accounts, Ariba and Clarify, based on my success with PR programs and the media.
• Using my knowledge of client business goals, understanding of target audiences, and ability to link clients with innovative speaking opportunities and media interviews to build strong, successful client relationships that exceeded their expectations.
• Bringing numerous successful startup technologies to market, from defining their key messaging, to mapping their PR strategy, to linking them with media positioning.
• Actively mentoring interns, account coordinators and junior account executives, developing strong interoffice relationships and helping to build and lead teams.

SF BAY GUARDIAN: Reporter/Intern (1997)
Wrote community-focused pieces for the OnGuard section, gaining research and interviewing skills necessary for writing factual news stories and working to uncover news in the community.

skills

Word, Excel, Dreamweaver, Fireworks, Media Map, Dow Jones Interactive, Lexis Nexus, AP Style

education

Goethe Institute/San Francisco City College
German Language Courses (2000-Present)

San Francisco State University
BA in Journalism & Sociology (1997)

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