SAMPLE RESUME
Operations, Sales & Marketing Executive

Objective

Operations, sales and/or marketing position assisting a company with efficient and cost-effective globalization; similar position assisting a foreign-based company with entering the US marketplace.

Profile

Entrepreneurial sales, marketing and promotions manager with nine years of experience working with leading technology and communications corporations. Assertive, creative, independent and competitive, my professional attributes include:

• Proven record of executing successful, global online and traditional marketing strategies
• Outstanding aptitude for building powerful business relationships worldwide
• Well-honed skills for strategizing raw ideas into solid business ventures

Professional Experience

MONOGRAM BAG CO.: Founder & CEO (San Francisco, 2002-present)
Developed concept, design and business plan for wholesale and retail handbag manufacturing company (www.monogrambag.com) that generated sales within nine months of the initial idea. Duties include:

• Establishing corporate identity; building sales and marketing infrastructure
• Securing placement in key retail markets nationwide; creating and implementing 2003 sales, marketing and advertising plan; forecasting and increasing profitability
• Managing operations, consultants and vendors; developing and executing business, partnership and legal agreements

YAHOO! INC.: Global Sales Training & Development (Based in Sunnyvale, 2001-2002)
Consulted with Yahoo! Managing Directors and Sales Directors worldwide to enhance their sales performance and enable them to exceed quarterly revenue goals. Activities included:

• Earning sales consultant training certification and delivering tailored programs in four languages on site to international offices
• Organizing and conducting global conferences and best-practices exchangesHelping increase international revenue from 16% to 20% of the overall worldwide revenue

International Sales Manager (Santa Clara, 2000-2001)
Served as liaison between international offices and US operations, helping create and deliver unique client programs that utilized online products and services. Accomplishments included:

• Consulting with global clients on e-business strategies involving customer acquisition, distribution and brand loyalty
• Negotiating and closing partner contracts in Finance, Travel and eCommerce (Shopping, Auctions, Classifieds) verticals
• Creating and presenting unique, client-focused, global sales programs that helped clients (Schwab, Ford, Visa, MasterCard, United Airlines, Chevron, Travelocity, eTrade and Amazon) accrue $1M to $30M in revenue

Advertising & Promotions Manager (Santa Clara, 1999-2000)
Created and customized turnkey promotions and direct-marketing products for key domestic and international clients, serving as sales consultant for integrated marketing solutions, new products and ROI program optimization. Projects included:

• Developing solutions that resulted in 50% quarter-to-quarter revenue increases
• Generating $7M in seven weeks by creating and managing sales contests

EXCITE, INC.: Account Manager (Redwood City, 1998-1999)
Optimized, managed and renewed contracts for major advertising clients (CDNow, Amazon, MSN) with monthly revenues of $15 to $25 million. Duties included:

• Assisting partners with advertising, website development and online marketing promotions
• Developing e-commerce strategies to maximize merchandising opportunities, optimize ad effectiveness and increase product sales

ELECTRONIC ARTS: Marketing & Promotion Consultant (San Mateo, 1997-1998)
Secured on-pack Internet promotions and events for this industry-leading computer game company. Corporate partners included Coca-Cola, Kraft Foods, General Mills, Nestlé, Anheuser-Busch, IBM, AT&T and MTV. Projects included:

• Working directly with national sports leagues and players' associations (NHL, MLB, NFL, NASCAR, NCAA) on corporate-sponsored promotions, advertising campaigns and events.
• Conducting market research and managing execution of media exposure, marketing collateral, point-of-purchase material, product/prize distribution and event marketing vendors and schedules.

BERLITZ INTERNATIONAL, INC.: Director (Palo Alto, 1994-1997)
Oversaw all sales, marketing and operations of 50-employee office for industry leader in language acquisition and cross-cultural training. Accomplishments included:

• Winning 1996 Worldwide Sales Contest award for highest profit and volume, average lesson rate and classroom utilization ratio
• Generating record sales of over $1M in 1996-a 48% increase over previous year-by creating specific marketing directives, developing employee incentive programs and increasing sales and office productivity
• Increasing profit by 80% over previous year by developing new selling strategies and marketing ideas to meet changing corporate objectives and individual client needs

Education

BOSTON COLLEGE: BA, Concentration in Romance Languages and International Studies (1993)
UNIVERSITÉ DE PARIS, LA SORBONNE: Diplôme, Civilization Française (1992)

Other Interesting Experience

• American Cancer Society volunteer
• Independent Women's Business Alliance, member
• Corporate Volunteer, [name of school]
• Fluent in French; conversational in Italian and German
• Captained and managed the Olympic bronze medal-winning Easton Women's National Roller Hockey team; captained Boston College Crew team to medal in National Regattas.
• Certified boxing, spinning and weight training instructor teaching weekly classes since 1995

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